Words of Wisdom from Simon Sinek

by Scott Edward Walker on September 6th, 2013

Simon Sinek v2


To Our Clients & Friends: Welcome to our weekly series “Helping Entrepreneurs Succeed.”  Each week, we share a favorite video clip of a successful entrepreneur, investor or leader on a variety of topics.  This week, we present Simon Sinek, a brilliant thinker and author.

In this fascinating speech from a few years back (courtesy of TED), Simon shares some words of wisdom for entrepreneurs, including the following:

  • “Very, very few people or organizations know why they do what they do…. By ‘why’ I mean: ‘What’s your purpose?’  ‘What’s your cause?’  ‘What’s your belief?’” (at 2:37)
  • “The inspired leaders and the inspired organizations – regardless of their size, regardless of their industry – all think, act and communicate from the inside-out.”  (at 3:06)
  • “People don’t buy what you do; people buy why you do it.” (at 4:34)
  • “The goal is not to just to sell to people who need what you have.  The goal is to sell to people who believe what you believe.”  (at 7:50)
  • “If you hire people just because they can do a job, they’ll work for your money.  But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”  (at 8:03)
  • “If you talk about what you believe, you will attract those who believe what you believe.”  (at 10:57)

I hope you enjoy it.  Cheers, Scott


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